![]() ![]() ![]() “The new Beyond Burger’s rich flavour profile resembles that of ground beef, and extensive testing with our consumers validated this new flavour direction.”īeyond Meat founder and CEO Ethan Brown added that the new product launch is “another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required.” Dariush Ajami, Chief Innovation Officer, Beyond Meat We are continuously working on understanding beef flavour at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. “We are continuously working on understanding beef flavour at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience,” commented Beyond Meat chief innovation officer Dariush Ajami. In addition, the Beyond Burger 3.0 contains 35% less fat, 35% less saturated fat, fewer calories and no cholesterol compared to 80/20 ground beef, and contains B vitamins and minerals matching the micronutrient content of its animal-based counterpart. from May 3, the new patties will be sold in a 2-pack, 1-pound Beyond Beef package, as well as the brand’s first-ever value 4-pack, which will be available for US$$9.99.Īccording to the startup, the patties deliver a better sensory experience, with its consumer testing validating the likeability of the new flavour profile with a score “on-par” with 80/20 beef burgers. Arriving in major grocery chains nationwide in the U.S. nationwide in May, the third iteration of the Beyond Burger contains less fat and fewer calories, while still rivalling vitamin content and flavour compared to conventional 80/20 ground beef.īeyond Meat has released on Tuesday (April 27) the newest version of its famous plant-based Beyond Burger, which it describes as the “meatiest, juiciest burger yet” that brings “even stronger nutritional wins”. Beyond Meat has debuted its brand new version of the Beyond Burger, which is a healthier plant-based patty featuring “impressive advancements in taste and nutrition”.
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